As we move further into 2025, Europe finds itself navigating a complex and unpredictable landscape. On the surface, there is cautious optimism, but beneath it lies a series of pressing challenges. The ongoing war in Ukraine continues to disrupt trade routes and supply chains. Energy and commodity prices remain volatile, straining both households and industries. Meanwhile, Europe’s economic resilience is under pressure, with Germany officially in recession, France embroiled in political uncertainty, and post-Brexit Britain still facing economic headwinds. Even traditionally stable governments in the Netherlands and Belgium are feeling the impact of growing polarization.
Beyond Europe’s borders, the dynamics of global trade are shifting. China is intensifying its export push, flooding international markets, while the United States redefines its geopolitical and economic strategy. As protectionist policies re-emerge, Europe’s competitiveness, and by extension, that of the label and packaging industries, hangs in the balance.
What do these geopolitical and economic shifts mean for businesses across Europe? How will the label value chain from raw material suppliers to converters and brand owners be affected by potential market disruptions, inflationary pressures, and global power shifts? And crucially, how can the industry prepare for the next chapter in this unfolding story?
To help make sense of these turbulent times, we are proud to welcome back Ron Keller as a keynote speaker at the FINAT European Label Forum 2025. A former Dutch Ambassador to Ukraine, Russia, Turkey, and China, Ron brings unparalleled expertise in international relations and economic affairs. As a trusted advisor to institutions such as the European Union, the International Monetary Fund, and the World Bank, and a frequent commentator on global affairs, he offers rare insights into the forces shaping Europe’s future.
Ron’s keynote session, “A world in turmoil: What's next for Europe?” promises to deliver crucial takeaways for industry leaders seeking to navigate uncertainty and safeguard their business interests.