Meet the 2025 leaders speaking this year
Be inspired by international success stories, learn from experts, and gain experience through exercise and engagement.
Jules Lejeune
FINAT
https://www.linkedin.com/in/juleslejeune/

Jules Lejeune was appointed as FINAT's Managing Director in 1998. He was closely involved in the launch of the FINAT Radar in 2014. Each year he presents the annual review of trends and developments in the self-adhesive label materials demand in Europe.
22 May, 11:15 | Talk: | The European label business landscape in 2024-2025 |
22 May, 12:15 | Panel: | Industry panel |
Bert van Loon
Independent Strategist
https://www.linkedin.com/in/bertvanloon/

Co-Founder Content Marketing Fast Forward #CMFF (NL). Bert van Loon will be moderating a few of the panel discussions during ELF.
I grew up in the publishing industry where I held positions in sales, marketing and business development. I was given the opportunity to lead multidisciplinary teams, where I was able to ensure that business and creativity joined forces to give birth to client happiness. I often worked in international alliances across Europe. After a few years as the managing director of a publishing group in Belgium, I decided that I preferred concepts, strategy and projects to corporate management.
I launched my independent strategy and concept practice in 1997. Over the years, I experienced the transition from ‘print only’ to digital and cross-media, right from within the heart of the industry. I learned while doing and I saw both success and failure up close. Along the most diversified set of projects from different clients during all those years, I also participated as an entrepreneur in various publishing and media initiatives. Some worked wonders, some didn’t: I learned on the job in a fast-changing environment.
My experience of bringing business and creativity together to realise organisations’ marketing and sales objectives is a valuable asset in today’s content marketing world. My strength lies in projects where I can develop new initiatives or re-engineer existing ones, while teaching new skills to my client’s teams as they earn and learn. I love to work in a multidisciplinary and international environment, bringing my half-Dutch and half-French background to the table with a mixture of Dutch bluntness and French finesse.
22 May, 09:00 | Talk: | Opening |
Philippe Voet
Etivoet

Philippe Voet is the current FINAT President and is the General Manager of Etivoet in Belgium.
23 May, 12:45 | Talk: | Closing of the ELF 2025 |
22 May, 09:00 | Talk: | Opening |
Corey Reardon
AWA Alexander Watson Associates

Corey is President and CEO of AWA.
22 May, 11:30 | : | Label & label business trends in Europe |
Paul Jenkins
The PackHub

Paul Jenkins is Managing Director of ThePackHub, a leading packaging innovation consultancy helping brand owners, retailers, and packaging suppliers from around the world deliver a range of packaging innovation challenges. Paul is an internationally renowned expert in packaging trends and runs a members’ packaging innovation platform called The Innovation Zone with over 5,900 initiatives from around the world. ThePackHub also host packaging conferences and webinars, publish packaging reports and offer technical packaging support.
22 May, 12:15 | Panel: | Industry panel |
22 May, 12:00 | Talk: | Innovative label & packaging design |
22 May, 11:45 | Talk: | 2025 Consumer attitudes to watch |
Thomas Reiner
CEO Berndt & Partner Group
https://bp-group.de/en/bp-group-en/

Thomas Reiner, CEO of the Berndt & Partner Group (D), is one of Europe’s most renowned packaging experts. He has a long track record of consulting the world’s foremost brand owners, retailers and packaging companies on their packaging innovation strategy. Recently he has been focusing on advocating the sustainable packaging mission. In his view, sustainability is much connected to several other topics like agility, supply chain management, digital transformation, etc. The label industry is known for its late-stage customization and agility, but is our supply chain ready for the faster speed to market? Advocating a holistic approach to sustainability, he emphasizes that through the consumers, the global players (brands, converters, key suppliers) are currently in the lead in terms of circularity and carbon footprint, but this is now trickling down to the medium and smaller players. Now is the playing ground that needs to be prepared.
22 May, 15:45 | Talk: | Gamechanger Trends in Labels and Packaging Sustainability |
Anum Javed Beg
AWA Alexander Watson Associates

Anum is currently working at AWA as a Manager Market Intelligence & Business Insights, conducting research into the specialty packaging, coating and converting industries. Before joining AWA, she worked in a management consulting firm after working in the shipping industry for almost two years. Before this Anum graduated from her Master's in Business Administration with majors in Marketing.
22 May, 11:30 | : | Label & label business trends in Europe |
22 May, 14:30 | Talk: | Adapting to the new reality of PPWR |
23 May, 10:05 | Panel: | Technology panel |
André van Straten
Thought leader & author
https://www.decreatieverevolutie.com/

André van Straten is a thought leader in creativity, innovation, and concept design. As the author of De Creatieve Revolutie, (‘The Creative Revolution’) he helps professionals and businesses unlock their creative potential to drive growth, solve challenges, and stay ahead in a changing world. With years of experience in strategic innovation and entrepreneurship, André delivers engaging, practical, and inspiring sessions that empower individuals to think differently and act boldly.
21 May, 09:00 | Workshop: | YPN workshop: Creative thinking |
23 May, 11:15 | Talk: | The Creative Revolution – How Creativity Drives Innovation |
Ron Keller
Expert on international financial and geopolitical matters

Currently, he serves as adviser to international business leaders, lecturer at various Universities and analyst for television, radio, and other media.
Ron served as Netherlands Ambassador to Ukraine, the Russian Federation, Turkey and China, as Director-General at the Ministry of Foreign Affairs and as Director at the Ministry of Finance and at the European Bank for Reconstruction and Development in London. At the EU he was chairman of the Committee that set-up the Euro currency union.
Ron holds a Master’s degree in Economic Sciences at the University of Amsterdam.
22 May, 09:15 | Keynote: | A world in turmoil: What's next for Europe? |
22 May, 14:30 | Talk: | Adapting to the new reality of PPWR |
Jan 't Hart
Senior consultant

22 May, 14:30 | Talk: | Adapting to the new reality of PPWR |
22 May, 14:30 | Talk: | Adapting to the new reality of PPWR |
Bram Verhoef
Co-founder & Director of Customer Success at Axelera

Bram Verhoef holds a diverse academic background in Statistics, Psychology, and Neuroscience. After earning his PhD from KU Leuven in 2010, he pursued post-doctoral research at Harvard University and The University of Chicago, specializing in Computational Neuroscience.
In 2017, he returned to Belgium to join Imec as a Principal Member of Technical Staff, where he led the algorithm development for a groundbreaking analog compute-in-memory Deep Learning chip. In 2021, he co-founded Axelera AI, initially serving as Head of Machine Learning. He now leads all Customer Solutions and Engineering efforts at the company.
23 May, 09:15 | Talk: | AI in Manufacturing: The Next 2 Years Unveiled |
Jörg Schönwald
President at Schönwald Consulting
https://www.schoenwald-consulting.com/en/international-business-consultancy/profile

Jörg D. Schönwald is President of SCHÖNWALD CONSULTING. As international business consultancy with more than 30 years of experience the firm’s European and worldwide fields of activity are packaging, plastics and environment.
Foci of business are industrial market research, management consulting, cost models on packaging economics, support for company acquisition and recovering and recycling. The main emphasis is put on industrial market research as single-client and multi-client market reports for flexible and rigid plastic packaging, aluminum, steel, glass and paper packaging products.
23 May, 09:45 | Talk: | Flexible Packaging as opportunity for Narrow and Mid Web Printing |
Bonita Norris
Adventurer & Motivaltional speaker
https://www.bonita-norris.com/

Bonita Norris is a British mountaineer, motivational speaker, and author renowned for her remarkable achievements in high-altitude climbing. In 2010, at the age of 22, she became the youngest British woman to summit Mount Everest, a record she held until 2012. The following year, she skied to the North Pole, making her the youngest person to reach both the summit of Everest and the North Pole by the age of 23.
Her mountaineering accomplishments include summiting multiple 8,000-meter peaks, such as Lhotse and Manaslu, and attempting K2. Beyond her climbing endeavors, Bonita is an award-winning motivational speaker, sharing her experiences to inspire others to overcome challenges and achieve their goals. In 2022, she published her memoir, "The Girl Who Climbed Everest," which became a bestseller, detailing her journey from a novice climber to a record-breaking mountaineer.
Currently, Bonita resides in London with her husband, former competition climber Adrian Baxter, and their two children.
23 May, 12:00 | Keynote: | Closing keynote: Reaching New Heights: Leadership, Risk & the Power of Resilience |
Gabriela Neves
VP of Global R&D and Sustainability at All4Labels

Gabriela started her career in 2006 as a technical staff in the meat processing industry after completing her studies as a Food & Chemical engineer. Her career path led her to become an R&D expert tasked with standardizing the packaging supplier's database during the merger of major food companies in Brazil.
In 2011, Gabriela embarked on a new chapter focused on labels and printing, joining Baumgarten company in Brazil. Over the course of 14 years, she has honed her skills in working with technical development in diverse labelling technologies and several printing systems applying them effectively across various market segments.
Having successfully structured the R&D team at All4Labels in the Latin America region, Gabriela transitioned to the global team in 2021. She assumed leadership of the Global R&D and Sustainability teams, based in Hamburg, Germany.
Gabriela consistently drives force in promoting responsible business practices. With years of experience and extensive knowledge in researching and developing packaging solutions enable her to bring a strong commitment to fostering sustainability and ensuring circularity principles in new packaging developments. Her dedication to ESG values empowers her to make a positive impact on the industry and inspire others to prioritize environmental stewardship and social responsibility.
22 May, 12:15 | Panel: | Industry panel |
23 May, 10:05 | Panel: | Technology panel |
23 May, 10:05 | Panel: | Technology panel |
Michael Schrameyer
Managing Director Coveris Flexibles Deutschland GmbH
https://www.coveris.com/products-and-technologies/flexibles

23 May, 10:05 | Panel: | Technology panel |
22 May, 12:15 | Panel: | Industry panel |
22 May, 12:15 | Panel: | Industry panel |
Jean-Emile Potaufeux
Technical Manager at Plastics Recyclers Europe (RecyClass)

22 May, 14:30 | Talk: | Adapting to the new reality of PPWR |
Meet the 2025 leaders speaking this year
Be inspired by international success stories, learn from experts, and gain experience through exercise and engagement.
Jules Lejeune
Arno Melchior
Bert van Loon
Philippe Voet
Corey Reardon
Paul Jenkins
Linda Lichtmess
Thomas Reiner
Anum Javed Beg
Pablo Englebienne
Noël Kasmi
André van Straten
Francesca Stevens
Jan 't Hart
Marius Tent
Jörg Schönwald
Gabriela Neves
Matteo Cardinotti
Alex Aarslew-Jensen
Michael Schrameyer
Ives Declerck
Christophe Beke
Jean-Emile Potaufeux