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18 March 2025

Unlocking Creativity: The Key to Innovation and Success

In today’s fast-paced and unpredictable business environment, creativity is no longer a "nice-to-have" skill, it’s essential. Whether you are solving complex challenges, identifying new market opportunities, or collaborating across teams, creative thinking helps you stand out and future-proof your career.

Yet, many (young) professionals underestimate their own creative potential. Creativity is often seen as the domain of designers, marketers, or artists. The truth? Creativity is a universal skill that anyone can learn, develop, and apply to achieve real-world impact.

Why creativity matters more than ever

Creativity fuels innovation, adaptability, and growth; Three critical factors for success in today’s label and packaging industry. With rapid technological advances, evolving customer demands, and growing sustainability expectations, businesses need professionals who can think differently and find fresh solutions.

Developing your creative confidence means you will be able to:

  • Spot and seize new opportunities before others do
  • Navigate uncertainty with agility and resilience
  • Add unique value to your organization and clients
  • Drive continuous improvement and innovation within your role

The YPN Workshop: Your Gateway to Creative Growth

To help young professionals in the label industry tap into this vital skill set, FINAT is hosting an exclusive YPN workshop before the European Label Forum 2025. Led by renowned creativity and innovation expert André van Straten, author of The Creative Revolution, this interactive session is designed to unlock your creative potential, no matter your background.

You will leave the workshop with practical tools and techniques to:

  • Break free from conventional thinking patterns (lateral thinking)
  • Approach business challenges with fresh perspectives
  • Apply creative problem-solving methods to your daily work
  • Foster an innovative mindset to boost your career and your company’s success

What to expect

The workshop blends engaging exercises, interactive discussions, and real-world applications to ensure you are not just inspired, but are ready to act. You will also explore how to integrate AI tools to further enhance your creative output.

Workshop highlights:

  • Discover what creativity truly is and why it’s a competitive advantage
  • Learn how to recognize and implement good ideas
  • Participate in mini-games and group exercises to build your skills
  • Walk away with a concrete action plan to sustain your creativity long after the session ends

A unique opportunity to learn and network

This workshop is tailored for young professionals (up to 40 years old) who are ready to elevate their impact within the label industry. In addition to the workshop, your ticket includes a welcoming networking activity on Tuesday 20 May and lunch following the workshop on Wednesday 21 May.

Special offer!

Register for both the YPN Workshop and the full FINAT European Label Forum (21-23 May 2025) and benefit from a special package deal. Go directly to the registration form. or go see more information in the ELF event programme.

Join the Creative Revolution!

Creativity is no longer a mystery, it’s a skill you can master. Take this opportunity to invest in yourself, boost your professional value, and become a driver of innovation within your organization.