From dissolvable skincare sachets to wooden wine labels and popcorn as packaging filler – innovation in labels and packaging is thriving. At this year’s FINAT European Label Forum, Paul Jenkins, founder of ThePackHub, will unveil a curated selection of cutting-edge developments reshaping the industry. Drawing from a database of over 1,500 innovations annually, Paul will share insights, spotlight untapped opportunities, and explore how sustainability and creativity are driving the next wave of smart, functional and standout packaging design.

Enhanced Consumer Interaction

In the realm of consumer engagement, Coca-Cola introduced a limited-edition beverage featuring OLED labels. These labels incorporate organic light-emitting diode technology to create dynamic, illuminated designs, offering an interactive packaging experience that captivates consumers. 

Functional Labeling Innovations

Addressing food waste concerns, Mimica Touch has developed a temperature-sensitive label that indicates the freshness of juice products. This label changes texture based on the product's temperature history, providing consumers with a tactile indication of whether the juice is still safe to consume. ​

These examples represent a fraction of the groundbreaking developments in label and packaging design. Paul Jenkins's session at the FINAT European Label Forum 2025 promises to offer a comprehensive exploration of such innovations, providing attendees with valuable insights into the future of the industry. More information from packhub via https://thepackhub.com/news/. Make sure to attend the European Label Forum 2025 in Amsterdam on 21-23 May to hear Paul Jenkins tell us more about innovative label & packaging design. His talk is followed by an industry panel of renowned industry leaders who will reflect on the key business topics and challenges for our industry. See the full programme here: https://www.europeanlabelforum.com/programme