The world is changing. Market and consumer behavior is changing. What about us?

According to a 2021 study, 51% of German consumers say that sustainability is very important to them when making food and beverage purchasing choices. What does this mean for brand owners when trying to sell their products in the shelves? Is a product sustainable if we use FSC or PEFC certified materials? Do we have to remove all embellishments like foils from our labels? Are we sustainable only because we recommend them liner recycling solutions from our suppliers?

As a family-owned business that thinks in generations, we have tried to properly understand these questions and thoroughly find answers for them. We wanted to make sure that the generations following us can still produce labels for wine growers, gin distillers and honey producers. We learned that we have to act today if we want to leave them the chance to do so. And we experienced that sustainability is far away from being on top of the minds at decision makers.

Matthias Vollherbst is open and willing to provide insights into the sustainability strategy of the 101-year-old family-owned company. To what extent customers and suppliers are already prepared to follow new and resource-saving paths today. Where the technical but above all emotional limits of innovative processes lie. And also where the company is not yet able to offer its customers satisfactory solutions.

Make sure to attend the European Label Forum this year to hear more about Vollherbst' story on how to tackle sustainability as a label printing company.